PlusYou

visual identity for the proposition behind my final degree exhibition

PlusYou was an umbrella concept developed to guide a number of pieces produced for my final degree show at Goldsmiths, which embodies the principles of this 'proposition'.

PlusYou was a materialisation of a design process which is strengthened by the involvement of the user, leading to more personalised and sustainable designs which also have more meaning for the user because they have engaged in the design process, rather than the usual alienating process of user-as-consumer which can be alienating as they are removed from the design process.