MC engineering

identifying design opportunities and new technology applications

MC Engineering was a fledgling company with IP and patents on their technology, but no experience in translating those assets into marketable products and the foundations of a business. As part of the Design Council's technology campaign, which was established to help businesses utilise design and embed it as part of their everyday operations, myself, Nick Marsh and Alex Holmes researched and brainstormed how their technology could be best applied.

The result was a booklet featuring a number of design ideas which were also representative of entire markets and business directions that could possibly be followed.