Axontex opportunity document

presenting a summary of possibilities for a new technology

As part of the Design Council's Technology Campaign, myself, Nick Marsh and Alex Holmes set up a multi-disciplined design studio, which provided a range of design services to eight UK based technology startups.

Coretex (now Axon) began as three university professors and technicians at Cranfield University and is now a multi-million pound company. We created their brand, visual identity, website, discussed their business plan and as shown here, one of the first exercises was to familiarise ourselves with the technology by identifying viable products that could be made using their unique carbon fibre process.